The Process
Thoughtful and data-driven strategy to generate...
The Framework
Our advertising funnel gets to the core of your business. We factor your objectives, audience, website and previous data into developing a tailored growth strategy to attract your ideal customer.
In efforts to deliver quality work consciously, we intentionally only take on a limited number of clients each month. This allows us to have deep client partnerships and offer one-on-one support. We aim to be fully integrated into your business, goals and growth framework.
Let’s break it down
Step 1:
Establishing and Evaluating the Partnership
Once we’ve determined to proceed with a partnership, we audit your current paid strategy, website, and previous data. We conduct a detailed Conversion Rate Optimization Audit that breaks down each page of your website and ensures a seamless journey for the buyer. From there, we lock your pixel, product catalog and backend plug-in logistics into place. Optimizing your site allows us to leverage long-term growth from the start – allowing conversations to be efficient on every page.
Step 2:
Detailed Custom Funnel Build
Our custom strategy acquires high-quality, lifetime value customers, instead of one-time buyers. Once we’ve evaluated your business goals, we build a funnel creating brand awareness to drive new customer traffic to your site while maintaining the loyalty of veteran customers. Our funnel is thoughtfully built with audiences, copy, and ads using data and storytelling to build an authentic funnel for your business.
Step 3:
Funnel Outline Approval + Testing Phase
Following the funnel development, we go through an intensive review process where we collaborate on strategy, creative collateral, copy and revisions. Once the funnel is approved and launched, we use the first few weeks to test which ads and audiences have the highest return and scalability.
Step 4:
Scale Phase
Once we have solidified your KPI’s and a winning funnel in place, we will start to increase ad spend and drive your business toward its revenue goals! We will keep in constant communication to review metrics like revenue, conversion rate, average order value, and lifetime value so that your business is moving in an upward trajectory holistically.
Are we a good fit?
We understand that not every agency partner is a good fit, and that’s okay. We pride ourselves on only working with brands we truly think we can scale. Do we sound like a good fit? We hope so!
Here’s how we typically evaluate a good partnership…
We partner with brands who...
are passionate and ready to scale their mission and product
have made at least 10K per month in sales on their online store
have an innovative product that their customers love
are looking for an agency partner to consult on their business from all angles
are willing to learn, channel creativity and improve their buyer’s journey
are willing to trust the process and communicate transparent goals
are committed to the quality of ads and messaging
We don’t partner with brands who...
classify themselves as a dropshipper
want an ad agency to run generic ads without a set strategy
can’t see the value in a long-term investment
don’t have a solidified supply chain or inventory management system in place
want to target anyone and everyone
want ads to be made quickly and in a hurry